Jun

3

How to Find a Domain Name Using Google Wonder Wheel

By Mikael | 1,989 views

I am sure that you have been reading a lot about Google’s brand new free tool called the “Google Wonder Wheel”. The fun thing is that there is actually not that much new about it except for the fact that where they were previously providing you with the information as text and links and now they are showing it to you in a visual way with “the wheel”.

There are a lot of people that find it hard to come up with domain names when starting out a new website so I had the idea that since the Wonder Wheel is great for doing initial keyword research as well as doing some site structuring why not try to use it for domain picking?

The Domain Wonder Wheel Selection Procedure

One way to use the wheel to find a free domain within your niche could go something like this:

Step 1 – Enter your main keyword and see what the wheel will present you with. I like using the example of “Rose Garden” so this is what it would look like:

Rose Garden Wonder Wheel Research

Now obviously the domain rosegarden.com is taken but what about the other ones?

Step 2
– Next we’ll need to pick the keywords that would make sense to our niche. Since we’re planning a site about roses in a garden some of the phrases above will not be relevant. These are the ones I would add to the list to check:

  • growing roses
  • rose garden design
  • rose garden florist
  • planting a rose garden

Step 3 – Since four keywords may be too few to find something that is available I would click on one of them in the Wonder Wheel and see what shows up. We can pick the “rose garden design” and see what comes up:

Second Rose Wheel

Now we repeat the process and add the keywords that make sense to our list to check.

So now the total list could look like this:

  • growing roses
  • rose garden design
  • rose garden florist
  • planting a rose garden
  • rose garden landscaping
  • rose flower garden
  • caring rose garden
  • organic rose garden
  • planting rose garden
  • rose hedges

Step 4 – Next we’ll need to see whether or not these domains are taken. I always recommend that you go for a .com domain and only if everything else is taken go for something like a .net or .org. But in this case we want to find a .com domain.

Let’s head over to my favorite bulk domain checker:

http://www.domaintools.com/bulk-check/

This is what we get when entering all the keywords above without dashes between the words (click to see a larger picture):

Bulk Check

So what we see here is that the following domains are free to register:

CaringRoseGarden.com
PlantingRoseGarden.com
RoseGardenLandscaping.com
RoseHedges.com

So now the question is what domain to choose?

Step 5 – You don’t need to do this step but since we all know that traffic is what counts I always like to check the search volume for the keywords. Entering the 4 keywords into Google’s Keyword Tool produces this result (click to see a larger picture):

Rose Traffic

From the list above you can see that (of the four) the one called RoseHedges.com would have the keyword with the most traffic (720 in April). But you will also notice that the top term is the singular version “rose hedge” (the domain RoseHedge.com is already taken but NOT used) and I’ll bet money on the fact that having RoseHedges.com will help you be able to rank very well for “rose hedge” as well as “rose hedges”.

But there is more…

Did you notice the little icon in the Bulk Check picture?

Here it is again (click to see a larger picture):

Bulk Check Zoom

These small dots show you that the domain has previously been registered and that is a great additional benefit.

Because not only can you be lucky to already have links pointing to your new domain but you might also be lucky that Google will see this as an aged domain instead of a new domain and that might speed up your ability to rank.

And since you were going to pick that domain anyway then that is not a bad free gift to get is it?

Conclusion

There are a lot of different ways to come up with domain names and using the Wonder Wheel is just one of them but whatever works right?

I am pretty sure that I would not have thought about checking RoseHedges.com if I were to enter into the Rose Garden niche. Would you?

At the time of writing the domain is still free to register so if you want a new website it could be yours. As a little bonus here is someone that you could become an affiliate of that sells rose hedges: http://michiganbulb.com/article.asp?ai=282

To Your Success,
Mikael

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18 Responses so far

Hey I never knew about this tool, thanks for writing about it. I will check it out — more for keyword research than domain research because that’s what I am looking for right now.

Cool! I’ve never heard of this tool … I can see how the wheel will make it easier for some as we all learn differently and seeing it visually is better than words in a line for some. As for that bulk domain name checker … I LOVE that! When I’m looking for a domain name it’s such a pain the a@#! LOL … and that makes it so much easier. Thanks for two great tips today. *SmiLes* Suzanne

My pleasure Suzanne. Both tools can save a lot of time and I guess we could all use a little more time :)

Hello Mikael,
Do you prefer the direct domainName like that, og with dashes between the names?

A week or two ago I took a free 7 step SEO course from Stompernet where I saw a video with leslie Rhode og Jerry west who said that eventhough it is a small thing, then google would have it easier to read a domainname if it is fx. http://www.Rosegarden-landscaping.com instead of http://www.Rosegardenlandscaping.com.

The free course I took was a preliminary to their Stomping the Search Engines 2 at http://www.stompernetSTSE2.com-reviewOnline.com

Hi Thomas, yes I prefer the one without dashes. Google might have an easier time reading the one with dashes but in my view it looks cheaper and that people will be less likely to click it because of it.

However that is based solely on my opinion and not on testing.

@thomas & mikael ~ I’ve done both with my domains and for me it usually depends on how I think I’ll be marketing the site. If I think I’ll driving most all of my traffic through online means and won’t be “talking about it” much … then I use the hyphenated version and if it’s going to be a “main” site of mine I use the scrunched. The other thing I’ve done is to build the site on a hyphenated domain in case google prefers it LOL and then I point the scrunched to the hyphenated so I don’t have to give out that version to people in person or online and it will go directly there (so I own both domains for the site). *SmiLes* Suzanne

@Suzanne, those are great points. You’re right that you definitely don’t want to mention a dash’ed URL to anyone in a conversation.

As for the thing that the StomperNet guys talk about I am not sure whether I’ve heard that training but I still believe that the effect of using dashes will be very minimal from a SEO point of view when compared to all the other important factors of getting better SE rankings.

But hey… those guys are making millions a year (and I’m not yet) so the better choice might be to believe what they say :)

My sites are performing quite well as is but maybe I’ve just gotten more backlinks *lol*

sorry for the new comment but I couldn’t edit above … what I should’ve mentioned is that I use hyphenated/dashed domains for something like a niche store … or something very keyword saturated. I don’t think it’s necessary for my name do you?! JK (but I am surprised at how many people search my name LOL). *SmiLes* Suzanne

That is because you’re a celebrity Suzanne ;)

I’ve just added the Ajax plugin that will enable you to edit your comment.

I wouldn’t be given one with dashes out either, but if it does make google see keywords better in a hyphenated domain and you are just setting up your site, one might as well buy both domains.

Though I do think thay said this is in the last 2-5% of SEO, and most poeple shouldn’t worry about anything else than the first 80% which should be linktexts.

It might have been in the full course I saw it, I couldn’t help myself, when they offered it plus another supscription for just $1.

Ps.: if someone else gets the course, be aware that you get it for $1 on account of getting another subscription which is just free the first month, so if one only wants the SEO course, then you should cancel subscription before 30 days.

Hey,
What about in the case of people linking to the site with the url as the link text?
Would you prefer to have it without dashes so that you might rank for rosegardenlandskaping.com or with dashes to get better ranking?

I’m sure you will agree that you primarily rank for what linktext people are linking to you with, right?

Honestly Thomas, I don’t think it’ll make that much of a difference whether you used dashes or not.

I can understand why people prefer a .com over a .org, .net, and especially a .info from a branding point of view but if your main concern is getting SE traffic, does it really matter in the end and is it really worth sacrificing not having your first choice keywords in the domain name just so you can register a .com? AFAIK there are no SEO benefits of one tld over another. The .info tld especially is often seen as a trash tld but there are many examples of authoritative sites with a .info tld (e.g. http://www.prchecker.info) :)

I agree, I couldn’t see why the tld should have any influence from an SEO stanpoint.

That would only be because people have it easier remembering .com over .com.br or something like that.

Though I haven’t tested to see if 2 websites with identical content and backlinks but with 2 different tld’s would be ranked over the over.

If it is even possible to run a test like that.
.-= Thomas Pedersen@Hostgator discount´s last blog ..Did you get your own name on FaceBook? =-.

@Thomas, just to be clear I was referring to generic TLDs (.com, .org, .net, .info). Country-code TLDs will have an affect on your SERPs due to geo-targeting. If for example you had a .br TLD then your site would have an advantage in Brazil but would also be at a disadvantage elsewhere.

Finding out that extensions like .info have no SEO bearing is comforting. I had impulse-bought a .info domain a week ago on the basis that I really wanted the name and could not afford something offered as a premium domain and could not think of an alternative.

Thanks,
Chris
.-= Christopher Basilio´s last blog ..Day 7: Incubator – Affiliate Marketing Game Plan =-.

Best suggestions are a name that works with your niche, perhaps suggests the topic, and is easy to type/hype.
.-= Ben´s last blog ..Sony Ericsson Xperia Pureness =-.

Very true Ben. And if you can find one that is short and is a .com as well you’re in luck. Often it is easier said than done though.

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