As we have talked about earlier on, article marketing is a valuable way to not only generate a steady stream of direct and targeted traffic to your website but it is also a great way to build incoming one way backlinks to your site using anchor text that you can choose yourself.
If we’re to dig a little deeper into the idea of getting more direct traffic from the articles you distribute to article directories we have also talked about things like doing keyword research to make sure that people are searching for the topic of your article as you’ll not get any traffic from articles that are never found.
But even if your articles are found there are also things like a compelling headline and the right content and form of the article that plays an important part as to whether people will end up by clicking the links you have placed in your author resource box.
Monitor Your Article CTR Closely
In most article directories you’re able to see how many people have found and read your article and how many people have clicked the links you have in your resource box.
When you first post the article you will need to be patient and wait until you have gotten at least 100 views, which means that 100 people have found and read your article.
Then you will need to see how many people have actually clicked through to your website and as a rule of thumb I suggest that if the percentage is less than 10% then there will be room for improvement.
According to Article Bully you should be able to get awards of 40-60% CTR on your articles and I can imagine that would be possible if you have the right content and the right resource box.
Personally I have never managed to get anything about 45% CTR on an article but most of my articles are less and will produce about 20% or so in CTR. Could I improve them? Sure! Should I? Probably!
The way I see it is that you need to weigh the effort it’ll take to increase the CTR and the time it’ll take to write more articles. If I can get a 20% CTR on one article, then producing another article that would get the same amount of traffic and have the same CTR would produce the same amount of visitors in total.
Improve CTR to At Least 10%
I know that many article writers are only getting a few percent CTR on their articles and that is definitely as shame and something that should be taken seriously.
If you get a 2% CTR you will be able to increase your traffic (or save the time of writing another 4 article) by a factor 5, just by changing your article a little and probably correcting the resource box as well. If you’re short on time you might even benefit from just copying some of the expert writers’ resource boxes and just replacing the links to match your own site and keyword.
Do you dare share your CTR in public? Let me know in the comments below
To Your Success,