Why You Need to Pay Attention to Your Adsense Ads

By Mikael | 445 views

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I know that I am in the middle of a series of ways to get links to your website when you’re just starting out but earlier today Mark from MeAndMyDrum made a comment on the post about the most common mistakes people make with Adsense where he said that:

“I rarely even look at the ads that show up on search results”

Now this is taken out of context because we were actually discussing the advertiser bar in Google’s Keyword tool but the comment reminded me of something important that I forgot to mention in my series of posts about how to make money with Adsense.

Why You Must Pay Attention to Your Adsense Ads

If you have been monetizing your website for just a little while using Google Adsense then you have probably also seen that you get clicks that pay very different amounts. There are many factors that play a part and I’ve mentioned a lot of them in my Adsense series but there is another important part that you are not going to find that many people talking about.

When you search for something in Google you will see Adwords ads in the right sidebar (and sometimes above the organic search results). You probably already know that they ads that are showing at the top is often more costly than the once in the bottom, which means that the advertisers are paying Google more per click they get.

There are some exceptions because of what is called “quality score” but as a general rule you can assume that the ads at the top are the ones where advertisers are paying the most per click.

But why is this relevant to you as an Adsense publisher? It is highly relevant because you will want your site to show the same ads as the ones that are in top of the lists in Google because the likelihood of them being the top paying clicks are very high.

On the other hand if your site is only displaying the ads from the bottom of the list (or the ads from page two) then you have probably not been good enough at writing quality content with the right keywords that would get the high paying ads to show up.

A few buts…

Even though this sounds simple it really isn’t. There are several things that determine what Adsense ads will be shown and in some of the more popular niches you will find that there can be a big difference between the ads that are shown in Google’s search results and the ones show on Adsense sites.

However some of them will be the same and your job as an Adsense publisher is to try to get the best ads shown on your site because they will pay you the highest price per click and if you get a lot of clicks we can be talking about a lot of money.

If you find that the ads shown on your site are not even close to being the ones shown in the list at Google and maybe they are not even relevant to the keywords you’re trying to target (this happens to even the best Adsense publisher) then you should strongly consider either rewriting your content to make it match your keywords and topics even better or you should start getting more incoming links with the keywords in the anchor text.

Preferably you should do both and then remember to watch the ads closely to see that they change to what you want them to be about. None targeted ads are the ads paying you the lowest possible amount per click and you really don’t want those to show up.

To Your Success,
Mikael

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