Comments on: Why You Need to Pay Attention to Your Adsense Ads

By: Sarah

Sarah — Sat, 02 Jan 2010 18:39:52 +0000

I have been trying to be successful with adsense for a year now, and I have only been able to barely make the minimum pay out each month. I never thought about comparing the top paid ads on the search page to those on my site though…good idea

By: Ami

Ami — Tue, 12 May 2009 19:50:12 +0000

Problem with this as you said id the quality score thing. We know that you can get a possition 5 ad paying more per click than a position one ad

I tend to just focus on putting out quality content and getting targeted traffic.

Everything else is variable

By: Mikael

Mikael — Tue, 12 May 2009 07:38:34 +0000

Trust me, there are tons of subjects with very few advertisers.

By: Kai Lo

Kai Lo — Tue, 12 May 2009 06:53:45 +0000

I can’t think of anything that has no advertisers. Perhaps, space shuttles and trips to moon?

Also, I would think anyone who is writing something that only interest a few people on earth wouldn’t be thinking about monetizing the site.

By: Mikael

Mikael — Tue, 12 May 2009 06:16:59 +0000

@ Kai Lo, you’re absolutely right UNLESS the niche and keywords you’re targeting don’t have any (or very few) advertisers. If only a few advertisers are trying to show ads for the keywords you’re very likely to get non relevant Adsense ads.

By: Mikael

Mikael — Tue, 12 May 2009 06:05:55 +0000

Hi Mark, I know your comment was out of context but it just reminded me of writing this post.

As for targeting the highest bidding advertisers it will something of a trial and error approach. You can’t always get it right but you can surely influence it and get some of the advertisers from the top of the list instead of the bottom of the list.

One way to be sure to not get the lower bidding ones is to add them to your Adsense filter. Unfortunately it will not promise you that you get the higher bidding ones but merely that you won’t get those lower bidding ads (but probably some other low bidding ones).

All I was trying to say is that it is important to pay attention to the ads that are shown on your site as Adsense ads.

By: Mark Sierra at MeAndMyDrum.com

Mark Sierra at MeAndMyDrum.com — Tue, 12 May 2009 04:15:03 +0000

First, thanks for the link, buddy.

I agree with you that writing content that uses the keywords you’re targeting is pivotal. However, I don’t understand how we can control getting the top-paying ads to display any more than the low-paying ones.

If Company A is bidding (not paying) $21.14 for “injury lawyer” and Company B is bidding $14 for the same phrase, as publishers, how are you suggesting we influence Company A’s ads to show on our site over Company B’s?

I should clarify the quote you included in your post. I don’t look at the ads to help me determine whether I should get into that niche. And the advertising competition is something I ignore as well. But if I see a decent (and sometimes super) CPC and a reasonable search count, then I add it to my list of sites to build.

Good discussion going on here!

By: Mikael

Mikael — Tue, 12 May 2009 03:47:29 +0000

That would be great Manshu. Please keep us posted on your progress. Thank you.

By: Manshu

Manshu — Mon, 11 May 2009 23:29:11 +0000

I am going to try and do this. This seems to be very actionable and I have already zeroed down and Ad, as well as the page on my website where I thought this ad should appear (but is not). I’ll keep you posted on how it goes.

By: Kai Lo

Kai Lo — Mon, 11 May 2009 21:48:04 +0000

Mikael,

This is one the main reasons why I stick to posting one post per page instead of showing multiple posts at the same time. Proper on-site SEO won’t make this such a problem of showing irrelevant AdSense ads.